The Bloom

Mr. Eazi, global Afrobeat powerhouse and multi-industry entrepreneur, has worked with the likes of Nicki Minaj, J Balvin, Major Lazer, Burna Boy, Anne-Marie, Giggs and Beyoncé, with a two-track feature on her renowned album, ‘Black is King.’ His recent single ‘Lento’ with J. Balvin has reached 21 million streams across streaming platforms.

He has won the ‘Vodafone Ghana Music Award’, Apple Music’s ‘Up Next Artist’ award and had a BET nomination for ‘Best International Artist.’ Along with major chart success in the UK, Mr. Eazi has multiple performances under his belt including Hype Festival, Ghana’s Party in the Park and renowned music festival, Coachella. Mr. Eazi has a new album set to release in 2022.

In 2019 Mr. Eazi founded emPawa Africa, Africa’s first music talent incubation initiative, to nurture and support up-and-coming artists in Africa with YouTube as a partner. His mission is to help new artists reach their full potential musically by equipping them with the knowledge and funding to do so. In the Fall of 2020, Mr. Eazi partnered with Decagon in an initiative to help young Nigerians become software engineers. Alongside this, Mr. Eazi supports a number of United Nations IFAD youth campaigns to increase global awareness around agricultural issues affecting rural youth.

Anne-Marie is a multi-platinum selling artist who has gone onto become one of the world’s most-loved and successful pop stars of our times. Following a string of chart-busting singles over her career to date – from her Ed Sheeran co-write and UK Top 3 ‘2002’ to the garage-infused juggernaut and KSI collaboration ‘Don’t Play’ – Anne-Marie is an artist who wins on her playful commentary, magnetic vocals and infectious personality, all of which were perfectly showcased her 2016 debut and four million-selling, Speak Your Mind, becoming that years’ biggest-selling debut release in the UK.

Last year saw Anne-Marie making her prime time debut as a new judge on talent show The Voice (a show she won), Strictly Come Dancing Christmas Special (she also won) and Celebrity Googlebox, alongside releasing her much-anticipated and critically acclaimed second studio album, Therapy. A title that holds an extremely important message to the Mind Charity ambassador, Anne-Marie has continually campaigned for the conversation surrounding mental health, be that in her YouTube documentary titled ‘How to be Anne-Marie’ or fronting ITV’s Britain Get Talking campaign. During the same year, she also released her debut book (a Sunday Times Bestseller), You Deserve Better; part memoir, part practical self-help, Anne-Marie drew on her own experiences to help readers tackle life’s challenges, embrace opportunities and celebrate their successes.

Over her career to date, Anne-Marie has become a BRITs Critics Choice finalist; Nordoff Robbins ‘Best Newcomer’ winner; LGBT ‘Music Artist’ winner for 2021; 9 x BRIT Award nominee; an official ambassador of The Princes Trust and more. She has several top 10 singles under her belt, and is responsible for the hit single ‘Rockabye’ featuring Clean Bandit and Sean Paul. The song stands as the longest running #1 single in 22 years, has 2.1 billion hits on YouTube, 1 billion streams on Spotify and was the #1 song in 33 countries. She has since had 2x Double Platinum, 2x Platinum, 2x Gold and 2x Silver UK singles.

Olivia Dean, Singer-Songwriter and East London native, jumped onto the scene sharing her lyrical and soulful music with the world. In 2020 Olivia her debut EP, ‘What Am I Gonna Do On Sundays?’ which was produced by Felix Joseph (Jorja Smith, AJ Tracey, Mahalia) to an amass of acclaim from the music industry. In 2021, Olivia released her highly anticipated EP ‘Growth.' After this release, Olivia created a visual counterpart to the EP with Amazon Music. The singer is full speed ahead with over one million monthly Spotify listeners and all eyes on her from some of Fashion’s top names.

Olivia has worked with the likes of UGG, Stella McCartney, Tiffany and Co., Chanel, Flannels, Prada and Kickers just to name a few.

She was named one of Vevo’s Ones To Watch for 2021, has been featured by the likes of Sunday Times Style, NME Magazine, 1883 Magazine, DIY Magazine, Porter and more.

Mahalia is a Grammy nominated R&B/soul singer and songwriter whose buttery vocals and shifting set of romance-led lyrics put her name on the map. Her breakthrough performance of "Sober" for the legendary YouTube channel Colors amassed over 61M views and she has since collaborated with AJ Tracy, Burna Boy, Little Simz and Kojey Radical and supported the likes of Rudimental, Ed Sheeran, and Jorja Smith on tour.

Mahalia is only 24 but she's already made major waves in her career. She was nominated for a Brit Award in 2020, in the Female Solo Artist category and has performed on the biggest stages in the world, including Glastonbury. ​She has released a handful of EPs over the years including her most recent release ‘Letter To Ur Ex’ in 2022.

Dubbed by The Times ‘Fashion’s favourite poet,’ James Massiah is a writer and artist whose work explores ideas about sexuality, mortality and ethics through performance, poetry and visual media. His latest release ‘Natural Born Killers’ is a self-produced four track EP of downtempo, electronic music that was nominated ‘best alternative video UK’ at the 2019 Music Video Awards and won best music video at the Energa Camerimage film festival. The vinyl release of the single features a club version by Joy Orbison, one of James’ most avid supporters in the electronic music scene.

As a writer, James was commissioned to write and perform his piece ‘Omnipresence’ on Commonwealth Observance Day at Westminster Abbey, Broadcasted by the BBC. He’s also written for Chelsea FC about London life in collaboration with Copa90. He has previously performed readings of his work at the Tate Modern, the Institute of Contemporary Arts and the Houses of Parliament. James has been profiled in Vogue, Dazed, I-D, GQ and worked with the likes of Dior, Louis Vuitton, Matches, Loewe and of the like.

R&B trio FLO, aka Renée, Stella and Jorja are the most exciting girl group to come out of the UK in recent years. The girls have an unbreakable chemistry and have stamps of approval from the likes of R&B royalty such as Missy Elliot, SZA, Brandy, Kelly Rowland and Timberland. Harmonised vocals paired with catchy beats, the group have been compared to global girl group predecessors, Destiny’s Child and TLC.

Their first single ‘Cardboard Box’ released earlier this year and went viral across social media, garnering 5.1 million views on YouTube and 16 million listens on Spotify. In a short few months the group has amassed a following of over 315k on TikTok with over 7.4 Million likes, over 178k on Instagram and played the prestigious US talk show show, Jimmy Kimmel. Their first EP (released in Summer 2022) was described as an ‘R&B-obsessed record filled with girl power, sultry, feel-good songs that make you want to dance, have fun with your friends, get dressed up, and be that independent boss babe’.

FLO are the next generation of British Girl Band, set for global domination.

22 year old singer, songwriter and former BRIT school student went from busking on the Southbank to mastering TikTok in lockdown, singing a mix of her favourite covers and original music. As a result, she rapidly amassed around half a million followers in just three months and now sits on over 1.3 million followers on the platform. Her single "Go" has more than 850,000 user-generated creations, topped a billion views on TikTok, reached the Top 3 on the UK charts earlier this year, has had more than 66 million streams on Spotify alone, and was recently re-released as a stripped down version alongside Sam Smith. The duo recently performed on The Late Late Show With James Corden.

Cat is not only an astounding vocal talent but also an incredibly talented songwriter offering acute observations on life and love with a fresh perspective in her music. She recently released her highly anticipated EP Emotionally Unavailable and will be supporting Ed Sheeran on his European tour this summer.

London Musician, Sampha is arguably the industry’s most respected Artist. His first Album, Process, released in 2017 was lauded with both critical and commercial acclaim. His artistry quickly caught the attention of both the creative community and music fans globally.

The success of Sampha’s first album leading to the project being awarded the Mercury Prize and collaborations with globally recognised names such as Kenrick Lamar, Drake and Solange.

Zara Larsson is a globally recognised Swedish Singer and Songwriter. With two albums and collaborations with the likes of Clean Bandit and David Guetta, Zara is responsible for global hit singles such as ‘Lush Life’, ‘So Good’ and ‘Never Forget You’. This includes the UK #1 hit ‘Symphony,’ which has gained over 850 million hits. Zara reaches over 22 million followers across all platforms including 6.3 million on Instagram and 6 million on YouTube. Her highly anticipated second album, ‘Postergirl,’ released March 5th, 2021 to praise from the likes of NME and Clash Magazine.

Zara has been covered by US Vogue, Teen Vogue, i-D, The Guardian, Clash Magazine, Elle, V Magazine, People Magazine, Vice, Billboard, BBC News and many more.

Musician, Mae Muller, has been praised by British Vogue as ‘a cocktail of English humour, sass and blunt Lily Allen-like-attitude- a breath of fresh air.’ Since supporting Little Mix on their UK tour, Mae is climbing to the top. This fall, she released ‘Better Days’ with Neiked and Polo G. The single became an overnight viral success rising to and staying in the Spotify US Top 10 for over a month just behind Drake and Adele. The video has reached over 10 million views on YouTube and climbing. Most recently, Mae was named Billboards December 2021 Chartbreaker, performed the single on The Voice US and was MTV’s Push Artist for January 2022. She also performed at Z100s Jingle Bell Ball alongside the likes of Dua Lipa, Lil Nas X and The Jonas Brothers as well as Dick Clark’s 2022 New Year's Rockin' Eve.

Mae has been featured by the likes of British Vogue, Wonderland, Nylon, Clash Magazine, Sky News, Paper Magazine, The Huffington Post, Fader, Notion, BBC Radio London and on the cover of House of Solo magazine. She has worked with the likes of Ted Baker, Savage x Fenty, Agent Provocateur and is the face of the UK’s first CBD skincare brand, Love Me Me Me.

Rejjie Snow, Irish Hip Hop Musician and Millennial Influencer, released his debut album, ’Dear Annie,’ in 2018​ to critical acclaim including 5 Star, Guardian and NME reviews. He has supported Madonna on the ‘Rebel Heart’ tour and collaborated with the likes of Joey Bada$$, Jesse Boykins III and Mf doom.

Rejjie has received acclaim from the likes of ​​BBC​​ Radio​​ 1, Hypebeast, NME, Pitchfork to name a few plus campaigns with Versus Versace, Levis and CP Company. Rejjie has also worked with the likes of Cartier, Acne Studios and Hugo Boss.

Sherrie Silver, globally recognised Dancer and Choreographer, is responsible for Childish Gambino’s ‘This Is America’ and won her the MTV VMA for Best Choreography in 2018. She travels the globe choreographing for some the biggest names in music, including Rihanna, French Montana, Rita Ora, Burnaboy and Mr. Eazi. Alongside this, Sherrie has choreographed for the likes of Apple, Amazon, Google, Adobe and YouTube. She has worked with US Vogue in a movement direction role for multiple projects, including the 2019 The Met Gala video shot by Bardia Zeinali. Her most recent project, was choreographing for acclaimed animated film, ‘Sing 2.’

Alongside her choreography, Sherrie is a United Nations IFAD Advocate for Rural Youth and runs two charities in Rwanda, an orphanage, Children of Destiny and Destiny Rebuilders, a charity providing health insurance to underprivileged citizens. Sherrie is on a mission to bring African culture to the world and uses every resource possible to uplift her community and other African creatives.

She has been covered by the likes of Elle, Vogue, inStyle, Forbes, The Guardian, BET and by multiple major news outlets including CNN and BBC News. In 2021, Sherrie was featured in a YouTube Originals #BlackRenaissance campaign to celebrate Black History Month alongside the Obamas, Anderson Paak, Kelly Rowland and more. Most recently, Sherrie spoke alongside the Elba’s at the COP26 summit in Glasgow.

Akinola Davies is a BAFTA nominated and Sundance award-winning Filmmaker, Visual Artist, and Music Curator, whose work spans nations to explore themes of community, race, spirituality, identity and gender, telling stories that bridge the gap between traditional and millennial communities. His first narrative short film ‘Lizard’ premiered at the 2020 BFI London Film Festival and was selected for the Raindance Film Festival. As an individual Akinola was selected for the Berlinale Talents 2020 Collective and was named one of Screen Daily’s ‘Stars of Tomorrow’ alongside Emma Louis Corrin, Paul Mescal and more. As well, Akinola won the Sundance Grand Jury Prize in Short Film for ‘Lizard’ and the short is now nominated for a 2021 BAFTA for Best British Short Film.

Akinola has become a go to creative in the fashion industry working with brands such as Gucci, Acne Studios, COS, Moncler, Kenzo, Mulberry, Louis Vuitton and of the like on multiple creative projects, in front of and behind the camera. Alongside his work in narrative film and fashion, Akin has directed music videos for the likes of Larry B and Mischa Mafia.

Jada is an entrepreneur, creator, disrupter and change-maker. She is a pioneer in the fashion industry; modelling for Topshop, Speedo, Tommy Hilfiger, Moët and featuring in global campaigns for Adidas and L’Oreal alongside Dame Helen Miran. 

In 2021, after a decade of modelling, Jada decided to leave the industry, taking time out to immerse herself in the start- up world and female founder community. Jada is now an owner of multiple businesses and is developing products that will go into market at the end of 2022 and beginning of 2023.

Beyond her achievement in business and modelling, Jada also has a BA in Psychology, MA in Child Psychotherapy and Diploma's in Neuroplasticity and Cryptocurrency with Blockchain. She is a devoted philanthropist, and is an ambassador for UN Women 2023.

Her commitment to pushing the fashion industry forward and be more inclusive has contributed to her ‘influence’ in a modern digital age.

Simran Randhawa is a Journalist and Digital Creative who uses her platform to explore the intersection of identity through fashion, beauty, lifestyle and food. Simran has worked with brands such as Nike, Estée Lauder, Calvin Klein, Clinique, Glossier, Fenty Beauty, Burberry and of the like. Her writing has been featured in publications including British Vogue, Vogue, Refinery 29, Dazed, Grazia, i-D, Off The Block and more.

A story-teller at her core, Simran writes about everything from beauty to heritage and mental health. She recently self released and produced a short documentary on fatherlessness which is available on her Instagram and was part of a collective of women working with Nike Jordans to make basketball and sneaker culture more inclusive for women. Simran’s frank style and openness about her own story has gained her a massive and ever-growing following. Simran has held editorial roles at LAPP and gal-dem and is currently hosting a series of talks in collaboration with the BFC and Soho House with some of the most exciting names in British fashion such as Bianca Saunders and Priya Ahluwalia.

Jordan Stephens is a Creative, Musician, Writer and Performer, perhaps best known as one half the chart-topping duo, Rizzle Kicks. He’s also appeared as an actor in ‘Catastrophe’, ‘Glue’ and ‘Harmony’, and films including: ‘Teen Spirit’, ‘Been So Long’, ‘Stars Wars: Rogue One’ and more recently ‘Tucked’, in which he played drag queen Faith.

Having been publicly open with his own struggles surrounding mental health, Jordan has been very active in creating awareness around the stigma. His mental health campaign #IAMWHOLE reached over 120 million people online and was mentioned in the Houses of Parliament. Most recently, Jordan hosted a groundbreaking conversation on mental health, music and systemic racism, as a collaboration between Channel 4 and IAMWHOLE to surround World Mental Health Day.

Jordan also hosts ‘Don’t Hate The Playaz’ now in it's third series. He is making new music under his full name Jordan Stephens with his debut project P.I.G. and new single ‘Son Of A Gun’ out now. He will also be seen in a new feature film ‘Higher Grounds’ alongside Kate Nash, due to be released soon.

Creative, Presenter, Activist and Model, Emma Breschi broke onto the scene in 2017 with Vivienne Westwood and has quickly become one of the most sought after names in the industry. Her relatability, witty content and natural charm is what has made her one of the most refreshing figures in fashion today. Emma has worked with the likes of Agent Provocateur, Whatsapp, Van Moof, Calvin Klein, H&M and Dior to name a few.

As a presenter, Emma has worked with the likes of ASOS, North Face, Adidas and more. Emma hosted Season 1 of TMRW Magazine’s podcast ‘Change The Record’ and has appeared on ‘It’s Your Funeral,’ ‘Strong Woman Podcast’ with Poppy Ajudha and more.

More than her brandwork, Emma is a UK Changemaker for UN Women, an ambassador for Bloody Good Period, a charity whose focus is to provide period supplies for asylum seekers, refugees and those who can't afford them and in 2019 she featured in the UN Women 'End FGM' campaign and also spoke on Lady Garden's International Women's week panel discussing body ownership.

Singer and Songwriter, Gracey is one of the most sought-after newcomers to the British pop scene, writing for the likes of Sub Focus, Jonas Blue and MJ Cole before releasing her first EP ‘Imposter Syndrome’ in early 2020. Her single, ‘Empty Love’ ft. Ruel hit 2 million streams on Spotify two weeks after release followed by ‘Don’t Need Love’ with 220 Kid reaching #9 on the UK official singles chart and was nominated for Best British single at the 2021 BRIT Awards. Most recently Gracey was featured on KSI’s new album ‘All over the place’. Her most recent EP ‘Fragile’ released in October 2021.

This success has gained Gracey a following of 2 million monthly Spotify listeners and over 200k TikTok followers. She has also recently been featured on MTV UK ‘Get To Know’, Apple Music’s beats1official ‘Ascending Artists,’ and BBC’s Music Introducing. She’s worked with the likes of Coach, Savage x Fenty and Tommy Hilfiger just to name a few.

Gracey is building a following through her charm, relatability and down to earth content across her social media. She recently began a YouTube series, 'Gracey VS' where she takes on a new challenge set by her subscribers each episode.

London musician Femi Koleoso is the bandleader and drummer of the award-winning Afrobeat and hip-hop infused jazz group Ezra Collective. Formed in 2016, Ezra collective was picked up by Giles Peterson and awarded Best Album. Since then they have received awards for Best UK Jazz Act and Live Experience Of The Year. They have toured around the world and played at festivals such as Glastonbury, Dimensions and All Points East.

Femi has been a part of Jorja Smith’s band since 2017 and joined The Gorillaz in 2020, and joined them on their most recent ‘Song Machines Tour’ in 2021. He has worked with brands such as Louis Vuitton, playing their Men’s SS21 Men’s show and featured in an anniversary video done by Fenn O’meally as well as Apple music, Nike, Stella McCartney, Superdry and many more. Femi has been featured by the likes of Vanity Fair, The Guardian, Clash Magazine, The Evening Standard and The New York Times.

Charlie Casely-Hayford is a Designer, Stylist and Tastemaker based in London. He co-founded Casely-Hayford at the age of 22 with his father, the late Joe Casely-Hayford OBE. The brand now has an international following that ranges from musicians such as Mos Def, The xx, Sam Smith, Drake and actors such as Robert Downey Jr. and Michael Fassbender. At its core, a family business, Casely-Hayford is a brand synonymous with integrity and authenticity. British cultures are an integral parts of the brand’s DNA with an ethos to ‘design for an army of individuals.’

Charlie has shot for British Vogue, i-D magazine, GQ Style and W Magazine to name just a few. He was named one of GQ's 50 best dressed men in Britain 3 years running and one of the 40 best dressed men in the world by Esquire. He was also named one of the most influential people under 40 by GQ magazine and one of the 25 people who matter most in Menswear by Style.com. Charlie is also a member of the Mr Porter Style Council, a collection of ‘The World’s Best Connected Men.’ He has collaborated with the likes of Samsung, Fred Perry, BMW and more.

After curating content for multiple brands at fashion retail giant NET-A-PORTER, Magda turned towards her own content portfolio and has quickly swept up tens of thousands of followers on Instagram since May of 2020. With her deep knowledge of fine art and fashion, combined with her experience working in creative production, Magda is carving out a new and fascinating space in the digital complex with her inimitable styling and high editorial self-shot imagery, Magda’s following continues to grow by the thousands each week.

This following has led to working with the likes of Burberry, House of Sunny, Acne Studios, Calvin Klein, Stella McCartney and coverage from the New York Times and Who What Wear. Most recently, Magda was the creative lead for the new D’Accori campaign, directing and styling the project.

With a heart for emerging brands, sustainability and forward thinking fashion, Magda uses her platform to support and showcase these names, helping brands such as Mon Cher Moi from a following of a few hundred, to tens of thousands.

BMX star Kye Whyte made his Olympic debut at the postponed 2020 Tokyo Olympics. He quickly made international headlines by becoming the first British rider to win a medal in the sport since its introduction to the Olympics on 2008. Kye took home silver for the British team. His Olympic triumph led to coverage by the Forbes, BBC, The Times, Radio Times, The Guardian and much more. ALong with his Olympic triumph, Kye is a 10x British BMX champion and won the 2018 European Championships in Glasgow. He is currently one of the fastest racers in the world.

The sport is in the blood as his father co-founded the renowned Peckham BMX Club. Kye was introduced to the sport at age 4 and is nicknamed the ‘Prince of Peckham.’ Kye’s goal is to inspire a new generation of BMX riders hosting BMX workshops for disadvantaged London youth. Kye will start out 2022 off the bike, competing on ITV’s Dancing on Ice with partner Tippy Packard.