James Massiah

Image of Anne-Marie
Image of Mr Eazi
Image of Fenn O’Meally
Image of Zara Larsson
Image of Olivia Dean
Image of Jimothy Lacoste
Image of James Massiah
Image of Mae Muller
Image of Jordan Stephens
Image of Sherrie Silver
Image of Sydney Lima
Image of Gracey
Image of Emma Breschi
Image of Akinola Davies Jr
Image of Simran Randhawa
Image of Henrie
Image of Alex Rice
Image of Charlie Casely-Hayford
Image of Mary Charteris
Image of Magda
Image of Rejjie Snow
Image of Sophie Ashby
Image of Zainab Hassan
  • Anne-Marie

    Anne-Marie, the platinum selling, straight-talking, global Singer-Songwriter has several top 10 singles under her belt, and is responsible for the hit single ‘Rockabye’ featuring Clean Bandit and Sean Paul. The song stands as the longest running #1 single in 22 years, has 2.1 billion hits on YouTube, 1 billion streams on Spotify and was the #1 song in 33 countries. She has since had 2x Double Platinum, 2x Platinum, 2x Gold and 2x Silver UK singles. Her new album ‘Therapy’ released to major acclaim and multiple top hits.

    Anne-Marie started off 2021 as the newest coach on the Voice UK, joining Will.i.am, Olly Murs and Sir Tom Jones. During her debut season, she coached Craig Eddie who went on to win the competition. She is also an official ambassador of leading mental health charity, Mind. She takes a very open and public approach to dealing with anxiety and body confidence, channelling this experience into her music and gaining the praise of brands, publications and fans alike. Her debut book, ‘You Deserve Better’ released in September 2021 and rose to #3 on the Amazon UK Bestseller list.
  • Mr Eazi

    Mr. Eazi, global Afrobeat powerhouse and multi-industry entrepreneur, has worked with the likes of Nicki Minaj, J Balvin, Major Lazer, Burna Boy, Anne-Marie, Giggs and Beyoncé, with a two-track feature on her renowned album, ‘Black is King.’ His recent single ‘Lento’ with J. Balvin has reached 21 million streams across streaming platforms.

    He has won the ‘Vodafone Ghana Music Award’, Apple Music’s ‘Up Next Artist’ award and had a BET nomination for ‘Best International Artist.’ Along with major chart success in the UK, Mr. Eazi has multiple performances under his belt including Hype Festival, Ghana’s Party in the Park and renowned music festival, Coachella. Mr. Eazi has a new album set to release in 2022.

    In 2019 Mr. Eazi founded emPawa Africa, Africa’s first music talent incubation initiative, to nurture and support up-and-coming artists in Africa with YouTube as a partner. His mission is to help new artists reach their full potential musically by equipping them with the knowledge and funding to do so. In the Fall of 2020, Mr. Eazi partnered with Decagon in an initiative to help young Nigerians become software engineers. Alongside this, Mr. Eazi supports a number of United Nations IFAD youth campaigns to increase global awareness around agricultural issues affecting rural youth.
  • Fenn O’Meally

    London based Fenn O’Meally is an award-winning Director and Journalist. With an authentic and malleable voice for storytelling, her work crosses many mediums from film to radio. She has collaborated with some of fashion and music’s most renowned names, whilst also hosting her own specialist show on BBC Radio 1Xtra, spotlighting the stories of the creative world.

    Signed to the award-winning production company, Smuggler, she has directed films for Prada, Byredo, Apple, Nike, Chanel, Louis Vuitton and Dior to name a few. From moving image to stills, her eclectic work features the likes of Stormzy, Spike Lee, Wu Tang Clan, Texas, Jorja Smith, Raye, Maverick Sabre, Big Zuu, Labyrinth and JNR Williams, for which she was awarded the Silver Screen Music Video by the Young Director Awards.

    Fenn has been covered by the likes of i-D, W Magazine, British Vogue, Dazed, Elle and many more. She is quickly becoming one of the industry’s most exciting creative names.
  • Zara Larsson

    Zara Larsson is a globally recognised Swedish Singer and Songwriter. With two albums and collaborations with the likes of Clean Bandit and David Guetta, Zara is responsible for global hit singles such as ‘Lush Life’, ‘So Good’ and ‘Never Forget You’. This includes the UK #1 hit ‘Symphony,’ which has gained over 850 million hits. Zara reaches over 22 million followers across all platforms including 6.3 million on Instagram and 6 million on YouTube. Her highly anticipated second album, ‘Postergirl,’ released March 5th, 2021 to praise from the likes of NME and Clash Magazine.

    Zara has been covered by US Vogue, Teen Vogue, i-D, The Guardian, Clash Magazine, Elle, V Magazine, People Magazine, Vice, Billboard, BBC News and many more.
  • Olivia Dean

    Olivia Dean, Singer-Songwriter and East London native, jumped onto the scene sharing her lyrical and soulful music with the world. In 2020 Olivia her debut EP, ‘What Am I Gonna Do On Sundays?’ which was produced by Felix Joseph (Jorja Smith, AJ Tracey, Mahalia) to an amass of acclaim from the music industry. This year, Olivia released her highly anticipated EP ‘Growth.' After this release, Olivia created a visual counterpart to the EP with Amazon Music

    Olivia has worked with the likes of UGG, Stella McCartney, Chanel, Flannels, Prada and Kickers just to name a few.

    She was named one of Vevo’s Ones To Watch for 2021, has been featured by the likes of Sunday Times Style, NME Magazine, 1883 Magazine, DIY Magazine and more.
  • Jimothy Lacoste

    Jimothy Lacoste has generated a cult following with his inimitable style, low budget music videos, deadpan delivery and cheerful outlook on life; his cult catch phrase of ‘Life is Getting Quite Exciting’ or ‘LIGQE,’ is infectious among the industry and fans alike. Jimothy has collaborated with the likes of Burberry, Louboutin, MCQ, Scrabble, Adidas, Acne Studios, Tommy Jeans, Ralph Lauren and Palace Skateboards.

    Jimothy has been covered by British Vogue, i-D, Dazed and more. He was on the cover of The Guardian Guide and appeared in the debut print issue of The Face alongside Dua Lipa, Charli XCX, Headie One and Rosalia. He has recently released his debut album ‘The Safeway’ and was featured on The Streets album, ‘None of Us Are Getting Out of Here Alive.’ Most recently, Jimothy has released two ‘House Party Packages’ of music and recently completed a sold out UK Tour.
  • James Massiah

    Dubbed by The Times ‘Fashion’s favourite poet,’ James Massiah is a writer and artist whose work explores ideas about sexuality, mortality and ethics through performance, poetry and visual media. His latest release ‘Natural Born Killers’ is a self-produced four track EP of downtempo, electronic music that was nominated ‘best alternative video UK’ at the 2019 Music Video Awards and won best music video at the Energa Camerimage film festival. The vinyl release of the single features a club version by Joy Orbison, one of James’ most avid supporters in the electronic music scene.

    Most recently, James was commissioned to write and perform his piece ‘Omnipresence’ on Commonwealth Observance Day at Westminster Abbey, Broadcasted by the BBC. He’s also written for Chelsea FC about London life in collaboration with Copa90. He has previously performed readings of his work at the Tate Modern, the Institute of Contemporary Arts and the Houses of Parliament and has been profiled in Vogue, Dazed, I-D and GQ to name a few.
  • Mae Muller

    Musician, Mae Muller, has been praised by British Vogue as ‘a cocktail of English humour, sass and blunt Lily Allen-like-attitude- a breath of fresh air.’ Since supporting Little Mix on their UK tour, Mae has not stopped for lockdown. Sky News did a feature on Mae last spring entitled ‘Mae Muller: How do you become a breakout music star in lockdown?’ In 2020 Mae dropped her newest EP ‘No One Else, Not Even You’, along with three other singles including 'Therapist' which quickly rose to over 9 million streams on Spotify. Her most recent single, ‘Better Days; with Neiked and Polo G became and overnight viral success rising to #7 in the Spotify US Top 50 just behind Drake and Adele just days after release.

    Mae has been featured by the likes of British Vogue, Wonderland, Nylon, Clash Magazine, Sky News, Paper Magazine, The Huffington Post, Fader, Notion, BBC Radio London and on the cover of House of Solo magazine.
  • Jordan Stephens

    Jordan Stephens is a Creative, Musician, Writer and Performer, perhaps best known as one half the chart-topping duo, Rizzle Kicks. He’s also appeared as an actor in ‘Catastrophe’, ‘Glue’ and ‘Harmony’, and films including: ‘Teen Spirit’, ‘Been So Long’, ‘Stars Wars: Rogue One’ and more recently ‘Tucked’, in which he played drag queen Faith.

    Having been publicly open with his own struggles surrounding mental health, Jordan has been very active in creating awareness around the stigma. His mental health campaign #IAMWHOLE reached over 120 million people online and was mentioned in the Houses of Parliament. Most recently, Jordan hosted a groundbreaking conversation on mental health, music and systemic racism, as a collaboration between Channel 4 and IAMWHOLE to surround World Mental Health Day.

    Jordan also hosts ‘Don’t Hate The Playaz’ now in it's third series. He is making new music under his full name Jordan Stephens with his debut project P.I.G. and new single ‘Son Of A Gun’ out now. He will also be seen in a new feature film ‘Higher Grounds’ alongside Kate Nash, due to be released soon.
  • Sherrie Silver

    Sherrie Silver, globally recognised Dancer and Choreographer, is responsible for Childish Gambino’s ‘This Is America’ and won her the MTV VMA for Best Choreography in 2018. She travels the globe choreographing for some the biggest names in music, including Rihanna, French Montana, Rita Ora, Burnaboy and Mr. Eazi. Alongside this, Sherrie has choreographed for the likes of Apple, Amazon, Google, Adobe and YouTube. She has worked with US Vogue in a movement direction role for multiple projects, including the 2019 The Met Gala video shot by Bardia Zeinali.

    Alongside her choreography, Sherrie is a United Nations IFAD Advocate for Rural Youth and runs two charities in Rwanda, an orphanage, Children of Destiny and Destiny Rebuilders, a charity providing health insurance to underprivileged citizens. Sherrie is on a mission to bring African culture to the world and uses every resource possible to uplift her community and other African creatives.

    She has been covered by the likes of Elle, Vogue, inStyle, Forbes, The Guardian, BET and by multiple major news outlets including CNN and BBC News. Most recently, Sherrie was featured in YouTube Originals #BlackRenaissance campaign to celebrate Black History Month alongside the Obamas, Anderson Paak, Kelly Rowland and more.
  • Sydney Lima

    Sydney Lima is a Journalist, Presenter and one of the fashion and media industry’s ‘go to’ for informed opinions on a wide range of subjects, from mental health to online misogyny. Sydney made her presenting debut on Vice in 2020 with ‘High Society: World's Most Expensive Rehab.’ Her second Vice documentary, 'Criminal Planet' on the underworld of art, released earlier this year and her newest documentary, ‘The Art World’s Greatest Feud’ has just released on multiple major networks worldwide. She continues to develop further documentaries with Vice.

    In 2020 Sydney co-created the Spotify Original podcast, ‘Sex, Lies and DM Slides' based off of an article she wrote for Vogue on 'The Dark Underbelly Of Instagram.' Sydney hosts the series alongside Gizzi Erskine and features the likes of Munroe Bergdorf, Lily Allen, Ruby Wax, Raven Smith, Rose McGowan and more. The series quickly trended on Spotify and in the podcast charts.
    Sydney has written for the likes of Tatler, British Vogue, i-D, Wonderland, HERO, and LOVE magazine. Alongside this, she has worked with brands such as Chanel, Mulberry, De Beers, Christian Louboutin, Sandro, YSL Beauty, Reformation and Cartier to name a few.
  • Gracey

    Singer and Songwriter, Gracey is one of the most sought-after newcomers to the British pop scene, writing for the likes of Sub Focus, Jonas Blue and MJ Cole before releasing her first EP ‘Imposter Syndrome’ in early 2020. Her single, ‘Empty Love’ ft. Ruel hit 2 million streams on Spotify two weeks after release followed by ‘Don’t Need Love’ with 220 Kid reaching #9 on the UK official singles chart and was nominated for Best British single at the 2021 BRIT Awards. Most recently Gracey was featured on KSI’s new album ‘All over the place’. Her most recent EP ‘Fragile’ released in October 2021.

    This success has gained Gracey a following of 3 million monthly Spotify listeners and nearly 100k TikTok followers. She has also recently been featured on MTV UK ‘Get To Know’, Apple Music’s beats1official ‘Ascending Artists,’ and BBC’s Music Introducing. She’s worked with the likes of Coach, Savage x Fenty and Tommy Hilfiger just to name a few.

    Gracey is building a following through her charm, relatability and down to earth content across her social media. She recently began a YouTube series, 'Gracey VS' where she takes on a new challenge set by her subscribers each episode.
  • Emma Breschi

    Creative, Presenter, Activist and Model, Emma Breschi broke onto the scene in 2017 with Vivienne Westwood and has quickly become one of the most sought after names in the industry. Her relatability, witty content and natural charm is what has made her one of the most refreshing figures in fashion and entertainment today.

    As a presenter, Emma has worked with the likes of ASOS, North Face, Adidas and more. Emma hosted Season 1 of TMRW Magazine’s podcast ‘Change The Record’ and has appeared on ‘It’s Your Funeral,’ ‘Strong Woman Podcast’ with Poppy Ajudha and more.

    More than her brandwork, Emma is a UK Changemaker for UN Women, an ambassador for Bloody Good Period, a charity whose focus is to provide period supplies for asylum seekers, refugees and those who can't afford them. In 2019 she featured in the UN Women 'End FGM' campaign and also spoke on Lady Garden's International Women's Week panel discussing body ownership.
  • Akinola Davies Jr

    Akinola Davies Jr is a BAFTA nominated and Sundance award-winning Filmmaker, Visual Artist, and Music Curator, whose work spans nations to explore themes of community, race, spirituality, identity and gender, telling stories that bridge the gap between traditional and millennial communities. His first narrative short film ‘Lizard’ premiered at the 2020 BFI London Film Festival and was selected for the Raindance Film Festival. As an individual Akinola was selected for the Berlinale Talents 2020 Collective and was named one of Screen Daily’s ‘Stars of Tomorrow’ alongside Emma Louis Corrin, Paul Mescal and more. In 2021, Akin won the Sundance Grand Jury Prize in Short Film for ‘Lizard’ and the short was nominated for a BAFTA for Best British Short Film.

    Akinola has become a go to creative in the fashion industry working with brands such as Gucci, Acne Studios, COS, Moncler, Kenzo, Louis Vuitton and of the like on multiple creative projects, in front of and behind the camera. Alongside his work in narrative film and fashion, Akin has directed music videos for the likes of Larry B and Mischa Mafia.
  • Simran Randhawa

    Simran Randhawa is a Journalist, Creative Consultant and Digital Influencer who uses her platform to explore the intersection of identity through fashion, beauty, lifestyle and food. Simran has worked with brands such as Nike, Estée Lauder, Clinique, Kurt Geiger, Glossier, Fenty Beauty, Burberry and of the like. Herself and her writing have been featured in publications including British Vogue, Vogue, Refinery 29, Dazed, Grazia, i-D, Off The Block and more.

    A story-teller at her core, Simran writes about everything from beauty to heritage and mental health. Simran’s frank style and openness about her own story has gained her a massive and ever-growing following. Simran has held editorial roles at LAPP and gal-dem and is currently working on an Instagram series combining her passion for food and storytelling.
  • Henrie

    London based presenter, DJ, Radio Host and Instagram reel queen Henrie Kwushue, became the breakout star of lockdown when she hosted No Signal’s hit NS10v10 weekly showdowns. The Wizkid vs Vybes Kartel episode pulled in half a million listeners from 99 countries alone. Since then she has hosted Kiss FM’s weekend breakfast and Spotify’s Who We Be podcast which was nominated for UK’s number one music podcast in 2021.

    More recently, Henrie has created a series of short films under the title ‘Untold Stories’, hiring creatives from underprivileged backgrounds to work on the project through her production company HTK Productions. Henrie won the Dazed100 prize and was nominated for DJ of the Year GRM Rated Awards, as well as being featured in Glamour, Crack magazine and many more.

    She is an advocate for black representation in the media industry and aims to use her voice to evoke change.
  • Alex Rice

    Sports Team, led by charismatic frontman Alex Rice, have been dubbed by ES Magazine, ‘Your new favourite band.’ Praised as bringing back indie-rock, Sports Team’s latest album, ‘Deep Down Happy,’ released in June of 2020, came in No. 2 in the charts, just behind Lady Gaga and led them to a Mercury Music Award nomination.

    Alex has been featured in Vogue, GQ, Dazed and of the like. The BBC News did a feature documentary on the band just after their ‘chart battle’, entitled ‘The band that locked down together and took on Lady Gaga.’

    Sport’s Team are anticipated to create a major music legacy for British Rock.
  • Charlie Casely-Hayford

    Charlie Casely-Hayford is a Designer, Stylist and Tastemaker based in London. He co-founded Casely-Hayford at the age of 22 with his father, the late Joe Casely-Hayford OBE. The brand now has an international following that ranges from musicians such as Mos Def, The xx, Sam Smith, Drake and actors such as Robert Downey Jr. and Michael Fassbender. At its core, a family business, Casely-Hayford is a brand synonymous with integrity and authenticity. British cultures are an integral parts of the brand’s DNA with an ethos to ‘design for an army of individuals.’

    Charlie has shot for British Vogue, i-D magazine, GQ Style and W Magazine to name just a few. He was named one of GQ's 50 best dressed men in Britain 3 years running and one of the 40 best dressed men in the world by Esquire. He was also named one of the most influential people under 40 by GQ magazine and one of the 25 people who matter most in Menswear by Style.com. Charlie is also a member of the Mr Porter Style Council, a collection of ‘The World’s Best Connected Men.’
  • Mary Charteris

    Mary Charteris is an established style icon, DJ, and Influencer. She has shot for US, British and Italian Vogue, Vanity Fair, W Mag and LOVE magazine, working with the likes of Mario Testino, Solve Sundsbo and David Bailey. Mary regularly attends key industry events such as The Fashion Awards and GQ Awards, and sits front row at fashion shows across the globe including Fendi, Dior, Stella McCartney and more.

    An in-demand event Musical Curator, Mary has DJ’d for the likes of Fendi, Jimmy Choo, Michael Kors, Dior, Moncler and many more. She is also an ambassador for No More Plastic and on the committee for Project Zero, two initiatives that are implementing and encouraging sustainable behaviour.
  • Magda

    After curating content for multiple brands at fashion retail giant NET-A-PORTER, Magda turned towards her own content portfolio and has quickly swept up tens of thousands of followers on Instagram since May of 2020. With her deep knowledge of fine art and fashion, combined with her experience working in creative production, Magda is carving out a new and fascinating space in the digital complex with her inimitable styling and high editorial self-shot imagery, Magda’s following continues to grow by the thousands each week. Her following has led to relationships with the likes of Burberry, House of Sunny, Poppy Lissiman and Stella McCartney and coverage from the New York Times and Who What Wear.

    With a heart for emerging brands, sustainability and forward thinking fashion, Magda uses her platform to support and showcase these names, helping brands such as Mon Cher Moi from a following of a few hundred, to tens of thousands.
  • Rejjie Snow

    Rejjie Snow, Irish Hip Hop Musician and Millennial Influencer, released his debut album, ’Dear Annie,’ in 2018​ to critical acclaim including 5 Star, Guardian and NME reviews. He has supported Madonna on the ‘Rebel Heart’ tour and collaborated with the likes of Joey Bada$$, Jesse Boykins III and Mf doom.

    Rejjie has received acclaim from the likes of ​​BBC​​ Radio​​ 1, Hypebeast, NME, Pitchfork to name a few plus campaigns with Versus Versace, Levis and CP Company. Rejjie has also worked with the likes of Cartier, Acne Studios and Hugo Boss.
  • Sophie Ashby

    Sophie Ashby founded her interior design and creative direction company, Studio Ashby, in 2014 at the age of 25 and is responsible for designing multiple high-profile projects across areas of London such as Battersea, Mayfair, Covent Garden, South Bank, Fitzrovia and of the like. Her projects can be found all over the world and can range from a penthouse in Central London, a country home in Somerset, a South African luxury hotel and a villa in Languedoc.

    Sophie’s interiors have been praised by the likes of the Home & Garden, where she landed a spot in their Top 100 Interior Designers two years running, Elle Decor, Harper’s Bazaar, The Guardian, British Vogue, The Financial Times and more. Recently, she launched Sister by Studio Ashby, a companion interior design concept, ‘Part Shop, Part Playground.’

    In Summer 2020, Sophie, along with fellow interior designer Alexandria Dauley, began the organisation United in Design to tackle the diversity issue in the interior design world and transform the landscape of BAME creatives.

    Photography: Alexander James and Philip Durant
    Styling: Olivia Gregory
  • Zainab Hassan

    Make-up artist Zainab Hassan is quickly making a name for herself in the beauty influencer market with her elegant and pristine make-up style and glamorous aesthetic. As a creator, she has worked with the likes of Fenty Beauty, YSL Beauty, Éstee Lauder, NYX Cosmetics and Tom Ford Beauty just to name a few.

    Along with her outstanding work in the beauty space, Zainab is also developing herself as a voice for the gap in the modest fashion market. She is currently creating her own bespoke print with artisan fabric makers in Nigeria with plans to develop a full range of clothing and products.
The Bloom is an independent agency aligning talent with brands in the age of influence and cultural credibility.

Our core mission is to work with the innovators of today, whose power lies in their authority, not just their reach. We work with the people who drive culture forward.

We understand that to create impactful associations, brands need to establish a narrative and align with the right individuals to communicate that. Applying creativity, expert insight and cultural understanding, we work collaboratively with the talent to establish a clear growth strategy, which allows us to achieve meaningful partnerships that maximise their current impact on culture.

Dubbed by The Times ‘Fashion’s favourite poet,’ James Massiah is a writer and artist whose work explores ideas about sexuality, mortality and ethics through performance, poetry and visual media. His latest release ‘Natural Born Killers’ is a self-produced four track EP of downtempo, electronic music that was nominated ‘best alternative video UK’ at the 2019 Music Video Awards and won best music video at the Energa Camerimage film festival. The vinyl release of the single features a club version by Joy Orbison, one of James’ most avid supporters in the electronic music scene.

Most recently, James was commissioned to write and perform his piece ‘Omnipresence’ on Commonwealth Observance Day at Westminster Abbey, Broadcasted by the BBC. He’s also written for Chelsea FC about London life in collaboration with Copa90. He has previously performed readings of his work at the Tate Modern, the Institute of Contemporary Arts and the Houses of Parliament and has been profiled in Vogue, Dazed, I-D and GQ to name a few.
James Massiah